Celebrating shameless hucksterism at the Clios »
Posted by: sarah 2 months ago0 CommentsReflectReport this Story
Created on behalf of a Canadian cereal brand, this winking campaign sought to convince viewers that boring old square Shreddies had been radically reimagined as "New Diamond Shreddies." (In fact, the piece of cereal photographed on the front of the box had simply been rotated 45 degrees.) It's a self-deprecating approach that makes the br
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Submitted By:
sarah
i eat. then i write about it.
the delicious life
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